Privacy Policy

Last updated: April 2026

Euphora (“we”, “us”) operates the website euphora.io. This privacy policy explains what information we collect, how we use it, and your rights.

What we collect

When you use Euphora's gift finder, we collect:

• The text you type to describe the gift scenario
• Which products you reject or accept during a session
• Any feedback you provide during refinement

This information is used solely to generate and improve your gift recommendations during your session.

What we don't collect

• We don't require an account or login
• We don't collect your name, email address, or contact information (unless you voluntarily subscribe to our newsletter)
• We don't track your browsing activity across other websites
• We don't use advertising cookies, tracking pixels, or retargeting
• We don't sell or share any data with third parties for marketing purposes

Cookies

Euphora uses one cookie:

euphora_session — Remembers your active gift recommendation session so you don't lose your results if you refresh the page. Duration: 24 hours. This is a strictly necessary cookie required for the site's core function. It contains only a random session identifier, not personal information.

We do not use advertising, analytics, or tracking cookies.

Local storage

We use your browser's localStorage to remember preferences like your region and currency. This data stays entirely in your browser, is never sent to our servers, and is never shared with anyone. You can clear it at any time through your browser settings.

Analytics

We use our own privacy-focused analytics system to understand how many people visit our site and which pages are popular. This system does not use cookies, does not collect personal data, and does not track individual users across sessions. We count page views and unique visitors using anonymised, non-reversible hashes that rotate daily — meaning we cannot identify who visited, only how many people did. All analytics data is stored in our own database within the EU. No data is shared with third parties. Raw event data is automatically deleted after 90 days; only aggregated, non-personal summaries are retained.

Affiliate links

When you click a product link, you are redirected to the retailer's website via our affiliate partner's tracking system (e.g., Awin). The affiliate network sets its own cookies on the retailer's domain to track the purchase for commission purposes. We do not control these cookies — they are governed by the affiliate network's and retailer's privacy policies.

Data retention

Gift recommendation sessions expire automatically after 24 hours. We do not retain session data beyond this period for identified users. Aggregated, anonymised data (such as total session counts) may be retained for operational monitoring.

Your rights under GDPR

If you are in the European Economic Area, you have the right to:

• Access any personal data we hold about you
• Request deletion of your data
• Object to processing of your data
• Lodge a complaint with your local data protection authority

In practice, because we don't collect identifying information and sessions expire in 24 hours, we are unlikely to hold any data that identifies you.

Children

Euphora is not directed at children under 16. We do not knowingly collect information from children.

Changes

We may update this policy. Changes will be posted on this page with an updated date.

Contact

For privacy questions: [email protected]